Comparing Platform Types: Aggregators Versus Local Online Florists
Not all websites that sell flowers operate the same way. Understanding the difference between aggregator platforms and standalone local online florists can change your satisfaction level. Aggregators are large websites that take your order and then pass it to a local shop in the recipient’s city. They often show a single price that includes a service fee for the aggregator. The benefit is convenience: one account, one checkout, and access to many cities. The drawback is that you lose direct co...